My name is Sach Dhanjal. I am seeking an opportunity to work in a digital environment focused on creating brand strategy and image. Looking to work with a collaborative team on projects involving advertising, digital media and branding. 

Below are some examples of my work. I also encourage you to browse my website for other creative work that I have completed as a creative artist.

Work Experience

Digital Marketing Coordinator | MSR Holdings Inc. | January 2015 – Present

  • Conducted market research to develop a market plan, monitor trends, establish and gauge campaign metrics/KPIs to achieve goals set in plan. 
     
  • Created lead generation strategies and helped coordinate advertising campaigns through Google AdWords and external channels such as CRE Magazine, including online/editorial.
     

  • Responsible for creating/deploying e-mail marketing campaigns targeted at audience.

  • Engaged potential leads via phone, e-mail and face-to-face meetings.

  • Optimized landing pages and site architecture through stakeholder interviews, click path evaluation, reverse goal paths and funnel visualizations via Google Analytics. Conducted stakeholder audits.

  • Produced marketing materials including posters, presentations, and brochures

  • Coordination and communication with suppliers, contractors, brokers/agencies for digital media, marketing and print media supplies while managing a budget.

Creative Consultant & Photographer | Self-Employed | October 2015 – Present

  • Photography and videography specializing in fashion and creative industries. Responsible for creative direction, production of lookbook campaigns, videos and content strategy for one of the top Bespoke Menswear Designers in Toronto. 

Education

  • University of Toronto Mississauga (2011-2015)
    • Honours Bachelor of Arts in Digital Enterprise Management (Distinction) 
  • Sheridan College (2011-2015)
    • Certificate in Digital Communications
  • Certificate, Google Analytics (2017 - IP)

Technical Skills

  • Adobe Creative Suite (Photoshop, Lightroom, InDesign, Premiere Pro, Illustrator)
  • Google Analytics
  • Wordpress
  • Hootsuite

  • Hatchbuck